Have a plan. Be Aggressive. Exhibit Character.
Entrepreneurs often want, even need, to do things on their own. We understand.
It’s in our blood as well.
However, “figuring everything out” is often near-impossible in the digital age.
We don’t have it all licked, by any means, but we’ve gone through the struggles “so you don’t have to.”
Most of our focus lately is in the digital marketing realm—podcasting, copywriting, and such.
But our experience is vast. From:
- the non-profit sector to podcasting.
- specialty retail to real estate.
- coaching amateur baseball to guiding fly fishermen on the rivers & streams in the Pacific Northwest.
- and startups in Silicon Valley to “solopreneurship.”
We’re here to lend a hand for those who want to take hold of it.
Podcasts
Experience.
We’ve launched 4 podcasts over the last 3 years. (We also ‘tinkered’ with a weekly video live-stream—not technically a “podcast.”)
I started out knowing nothing other than I liked listening to podcasts and thought it might be something I’d be good at. My career was in flux due to the coronamania and it eventually disappeared altogether, so I dove into podcasting and digital marketing.
Things did not start out the way I wanted. But thanks to consistency, I’ve built The Brian D. O’Leary Show into a successful podcast.
Yet, podcasting is not a “passive” business. We do the work on it every day, even though the podcast may only come out a few times a week.
More and more folks come to me for advice on how to start their own show.
“If you’re not serious about it, don’t bother.”
The lack of taking one’s podcast seriously is why about 90% of shows don’t even make it past Episode 3. Another 80-90% of those shows won’t even make it to Episode 20.
It’s a lot of work. A lot of preparation. Most of all, it requires conviction in what you have to say.
“What is it that you want to accomplish with your show?”
For many folks—and when I started out, I counted myself among this group—it seems like an easy way to get a radio show out there with fewer barriers.
But podcasting is its own deal. If you’re a hobbyist, you can be satisfied with 25-50 downloads per show. Surprisingly, that puts your show in the top 50% of all podcasts.
But at O’Leary & Company, we are committed to getting our people into the top echelon of podcasting.
It takes time, energy… and usually a bit of money to grow your audience.
We’d be happy to take a listen to what you are doing and provide a free critique.
For podcasts (or clips) up to 30 minutes, go ahead and drop your name and email into the form along with a link to your show. (i.e. Don’t email the audio file itself, only a link to it.)
We’ll review it and get back to you.
Free podcast "critique"
By submitting your email address, you also agree to opt in to The O’Leary Letter. You can unsubscribe at any time.
For more help with podcasting, check out...
